Share a Coke with No One.

Coca Cola’s latest PR spin.

You’ve probably seen everyone huddled around the drinks refrigeration cabinet in almost every general store and supermarket you’ve been into over the last few months, diving to the back of the fridge and pulling off almost every bottle from the shelf.

If you haven’t, then you probably haven’t been out enough. And all over bottles and cans of Coca Cola. It’s a new craze you can’t escape. Everywhere you go Coke are telling you to “Share a Coke with …” 150 of the most popular names printed onto every Coke, Diet Coke and Coke Zero label. ‘Richard.’ ‘Adam.’ ‘Rebecca.’ ‘Abdul.’ Just to name a few.

Some, more than others, are taking the ‘Share a Coke’ a little too far. Don’t worry Barry, your name is in there somewhere.

Excuse me, but you obviously don’t know me very well; I don’t share my Coke with anyone. Apparently, neither does anyone else.

Only last week my sister purposely bought a 500ml bottle of Coca Cola , that she didn’t either want or need, purely because it had “Share a Coke with Richard” on the label. And what do you know? She consumed the entire contents of the bottle before ‘sharing it’ with me. Not that I blame her. I did exactly the same. Twice. It’s like I said. You just don’t share a 500ml bottle of Diet Coke. Maybe Coke should start just producing a ‘Share a Coke with No One’ label. 

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